How to Get More Instagram Followers
There are 13 tactics that will help you reliably get more followers on Instagram:- Use the right hashtags
- Use the right filters
- Post at the right time
- Steal your competitor's followers
- Pay for sponsored posts and product reviews
- Use geotags to boost local discovery
- Organize your Stories into Highlights on your profile
- Ask new users who engage with you to follow you
- Be consistent
- Hop on trends
- Run a giveaway
- Monitor your following closely over time
- Use the Instagram tools at your disposal
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Your goal on Instagram is to engage your current audience while also growing your following. Posting new, interesting and engaging photos will satisfy the first requirement, but to begin growing you'll find hashtagging your photos to be extremely important. Hashtagging your photos makes it easy for people to find your photos that are searching for those specific terms. So which hashtags should you use? Just like with Twitter and other social sites, users on Instagram use certain hashtags over others. If you use the right hashtags within your photos, you're much more likely to reach new users and be discovered. Here are the current top 20 hashtags on Instagram according to Websta:- #love (1,271,692,015)
- #instagood (742,795,562)
- #photooftheday (507,358,504)
- #fashion (487,010,088)
- #beautiful (463,668,566)
- #happy (427,528,663)
- #cute (418,686,470)
- #like4like (417,887,839)
- #tbt (413,049,020)
- #followme (392,011,012)
- #picoftheday (380,504,677)
- #follow (371,102,705)
- #me (348,193,980)
- #art (343,874,151)
- #selfie (337,204,715)
- #summer (324,498,110)
- #instadaily (323,307,593)
- #repost (309,603,537)
- #friends (307,567,075)
- #nature (303,040,276)
Using hashtags in Instagram Stories
Hashtagging on Instagram posts are a given, but you should also be using hashtags in your Stories for the chance to be seen by users who follow that specific hashtag. You can use Hashtag Stickers (which can be found in the Stickers menu when creating a Story) or just hashtag directly in your captions for a chance to be featured in a Hashtag Story. Now that users can follow hashtags, your Stories have a chance to be seen by both people who are following that hashtag and anyone who’s just checking it out.2. Use the right filters
Keyword hashtags aren’t the only thing you should pay attention to. The Instagram community responds to certain photo filters more favorably than others. Using these preferred filters can have an impact on your engagement. Here are the 10 current most popular filters on Instagram according to Iconosquare:- Normal (No Filter)
- Clarendon
- Juno
- Lark
- Ludwig
- Gingham
- Valencia
- X-Pro II
- Lo-fi
- Amaro
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Beyond adding the appropriate hashtags and using the best filters, you should also be considering the timing of your posts. A targeted approach is to analyze what has and has not worked for you in the past. By visiting IconoSquare’s optimization section, you can get a detailed analysis of your posting history vs. engagement. This report will also highlight the best times of the day and days of the week to post. The dark circles indicate when you usually post media. The light gray circles shows when your community has been interacting. The biggest light gray circles represent the best times for you to post. You can also get a lot of great insight from Instagram Analytics for Business accounts for free, under the Followers section. You may want to consider using a social media scheduling tool to schedule and automatically publish your posts for when your audience is the most engaged.4. Steal your competitor's followers
One of the best ways to find and attract a new following is by seeking out your closest competitors' Instagram accounts and engaging with their audience. These people have already shown some level of interest in the products you carry simply by following your competitors' account. So how do you effectively steal your competitors' followers? You can steal your closest competitors' followers by engaging with them. There are several ways to engage with Instagram users, and the more work you put in, the more followers and repeat engagement you’ll get out of it. The three types of engagement on Instagram are:- Follow a user
- Like a photo
- Comment on a photo
- Follow: 14% followback
- Follow + Like: 22% followback
- Follow + Like + Comment: 34% followback
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All this optimized posting to your account is great but if you really want to make an impact, you need to take advantage of influencer marketing on Instagram, exposing your brand to a wider audience. So how do you do that? First, unlike the tactics above to grow your account this one usually isn’t free. However, if done correctly, it’s good value. To get started, you’ll need to make a list of large accounts in your niche. For example, if you sell beauty products, you’ll want to find large accounts from beauty bloggers. You may already be following these accounts, but if not you’ll need to find them. One of the best ways is to use Webstagram (mentioned earlier) and search for some of the closest hashtag keywords you uncovered in the beginning of this post. When you do a search for your keywords, not only will it show you the related keywords, but it also shows you the top Instagram accounts that feature those keywords. There are a few things to look for in the profiles results:- A large following—usually 20k to 200k
- An email address in the profile
6. Use geotags for local discoverability
Besides hashtags, you can also make your Instagram posts and Stories discoverable by tagging your location, either the city you’re in or the venue where the photo or video was taken. Locations not only have their own feed on Instagram but also their own Story just like hashtags that you can contribute to when you use the location sticker in your own Stories. Local businesses can get the most value out of location tags by posting regularly to these feeds and also engaging with posts from prospective customers who are physically in the vicinity.7. Organize your Stories into Highlights
Whenever a potential follower lands on your profile, you have a short span of time to convince them to follow you. One way to do this is by using the “Highlights” feature on your profile to organize your Instagram Stories in a way that communicates what your account is about. Since Stories have a 24-hour lifespan, Highlights can be used to give them a second-life and entice others to follow you so they don’t miss out on more Stories in the future. Use Story Highlights to:- Create trailers that tease what your account is about
- Organize your Stories into themes (like countries you’ve visited to for travel accounts)
- Explain your products through pictures and videos
- Promote your products using swipe-up links (you need at least 10K followers and a Instagram Business account to do this with your Stories)
8. Ask
It sounds obvious, but it deserves to be said: Don’t be afraid to occasionally ask your audience to follow you. The same way YouTubers ask their viewers to follow them at the end of their videos, you can also ask viewers to follow you for more content. Sometimes people might really enjoy what you put out on Instagram, but need a nudge before they actually follow you. Sometimes you just need to remind the users of a platform that they can subscribe to get more in the comments of a post. You can also do this in your captions or even work it into your content by pitching what your audience will get if they follow you or hinting at content that’s coming up that they won’t want to miss.9. Hop on trends
When the opportunity presents itself, aligning your content with trending topics or hashtags can improve discoverability and engagement. For example, you can ride the wave of a trending topic or event, such as a holiday, in a relevant way to boost your engagement and reach. Or you can participate in one of the many hashtag holidays that exist, such as #NationalCoffeeDay (falling on October 1st in 2018). Mark relevant events in your calendar so you can prepare relevant content in advance. Be sure to join the conversation in a meaningful way and when in doubt, ask yourself if your target audience would actually pay attention to the trend.10. Run a giveaway
One of the best kinds of comments you can get on any social media post, not just Instagram, is a comment where one user tags a friend. Not only do these comments contribute to your post’s engagement, which in turn makes it favorable to the Instagram algorithm, but each tag brings you a new audience member who arrived through a recommendation and who you could potentially win over as a follower. One way to encourage this behavior is by posting relatable content that begs for 1:1 sharing (e.g. A gym meme that asks you to tag a friend who skips leg day). But a more reliable way to get your audience to tag their friends is by running a giveaway that encourages your audience to tag a friend and follow your account. Be sure to check out our post on running a giveaway for more, as well follow Instagram's promotion guidelines and any legal requirements for running a contest that apply in your country of operation. For inspiration, here’s an example of a successful product giveaway from the5th that incentivizes people to follow their account and tag a friend for the chance to win two free products for the both of them.11. Be consistent
Most of your followers won’t follow you for what you posted in the past but for the promise of what you’ll post in the future. Your audience wants to know what they’re going to get if they hit that follow button. Having a feed with a consistent theme running through, where you publish at a consistent pace, can have just as much of an impact in growing a following as many of the other growth strategies we’ve covered above. Even a simple pattern can entice new followers, as long as it’s communicated at first glance to anyone who lands on your profile. Consider your bio and your last 9 posts as your first impression on Instagram. Do they effectively communicate some degree of consistency through personality, filters, colors, or layout? The layout of your grid is an often underestimated way to get creative with the aesthetic of your feed while adding a rhythm to your publishing strategy and consistency that's worth following. In fact, many accounts that adopt this approach are often able to spend less effort on creating content by focusing on converting visitors into followers, producing text graphics or other content with a faster turnaround and streamlining the overall production of their Instagram content. You can use a tool like Later to easily plan out and schedule the look and layout of your feed in advance. Sonnet Insurance is just one example of how far some brands go with the aesthetic of their Instagram layout.12. Closely monitor your following over time
It’s not enough to get more Instagram followers if you’re losing them just as fast. Keep an eye on the rate at which you’re growing as well as how engaged your following is overall. Social Blade is a great free tool for analyzing the growth of your following (or your competitors), showing you followers added and lost over time and on specific days. With an Instagram Business account, you also get an Instagram Analytics dashboard which offers valuable insight for free that you won’t get anywhere else. You can see how many people are checking out your profile, how many people your posts have reached, what your most engaging posts are, and where most of your followers are from. You can use this data to diagnose where you’re falling short and where you could do more. Look for patterns in the posts that were the most engaging and try to replicate that in your future content.13. Use the Instagram tools at your disposal
There are hundreds of Instagram tools out there that can help you and your Instagram strategy, but I mentioned three key ones to help you build your audience and engage with them over time:- Later Schedule and automatically publish your Instagram posts from your computer or mobile device.
- IconoSquare: Info, analytics and insights into your account and followers.
- Webstagram: Find the best hashtags for your posts and people for your sponsored posts.